Zillow is a leading online real estate marketplace, transforming how people buy, sell, and rent homes across the United States. With millions of listings, advanced tools like the Zestimate® home valuation, and services like Zillow Rentals and Zillow Rental Manager, Zillow empowers renters, landlords, and investors alike. This 1450-word guide dives into the platform’s features, with a focus on Zillow Rentals, Zillow Rental Manager, Zillow NJ rental markets, and insights into Zillow stock. Whether you’re searching for a rental in New Jersey or managing properties, Zillow has tools to streamline your journey.
What is Zillow?
Founded in 2006 and headquartered in Seattle, Zillow is the most visited real estate platform in the U.S., attracting over 200 million monthly users. It offers a seamless experience for home buyers, sellers, renters, and landlords through its websites (Zillow, Trulia, and HotPads) and mobile apps. Zillow Rentals provides access to millions of rental listings, while Zillow Rental Manager equips landlords with free tools to manage properties. Zillow also advocates for fair housing and provides market insights, making it a trusted resource for all things real estate. For investors, Zillow stock (NASDAQ: Z, ZG) reflects the company’s growth and innovation in the housing industry.
Zillow’s Core Features
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Home Search: Browse for-sale and rental listings with filters for price, location, and amenities.
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Zestimate®: An industry-leading home valuation tool estimating property values.
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Zillow Rentals: A dedicated platform for finding apartments, houses, and condos for rent.
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Zillow Rental Manager: Free tools for landlords to list, screen tenants, sign leases, and collect rent.
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3D Home Tours: Virtual tours to explore properties remotely.
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BuyAbility℠: A tool to calculate your home-buying or renting budget.
Exploring Zillow Rentals
Zillow Rentals is a robust platform for renters seeking homes across the U.S., including in high-demand markets like Zillow NJ. With over 34 million monthly visitors, Zillow Rentals syndicates listings across Zillow, Trulia, and HotPads, ensuring maximum exposure. Renters can filter searches by price, pet policies, move-in dates, and more, making it easy to find the perfect home. In 2025, U.S. rents have surged nearly 30% since 2020 to an average of $1,858/month, requiring an income of at least $80,000 to afford typical rentals comfortably, per Zillow data. In Zillow NJ, urban areas like Jersey City demand even higher incomes due to competitive markets.
Key Features of Zillow Rentals
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Advanced Filters: Search by move-in date, pet-friendliness, or furnished status.
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Renter Profiles: Create profiles to share with landlords, streamlining applications.
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Rent Affordability Calculator: Determine your budget based on income and expenses.
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Saved Searches: Get email alerts for new listings matching your criteria.
Sample Zillow NJ Rental Listings (June 2025)
|
Address |
Price |
Beds/Baths |
Type |
Features |
|---|---|---|---|---|
|
29 Harding Ter, Newark, NJ |
$2,700+ |
4 bd / 2 ba |
House |
Pet-friendly, updated kitchen |
|
627 Freeman St, Lyndhurst, NJ |
$2,100/mo |
1 bd / 1 ba |
Apartment |
Parking, near transit |
|
206 Columbia Ave, Jersey City |
$3,500/mo |
3 bd / 2 ba |
Townhouse |
Hardwood floors, rooftop deck |
|
541 Avenue A, Bayonne, NJ |
$1,650/mo |
1 bd / 1 ba |
Apartment |
Utilities included, small pets OK |
Source: Zillow.com, June 2025
Zillow Rental Manager: Tools for Landlords
Zillow Rental Manager is a free, user-friendly platform designed for landlords and property managers to simplify rental management. From listing properties to collecting rent, Zillow Rental Manager streamlines the process, saving time and reducing stress. Landlords can list properties for free, with optional Premium upgrades for increased visibility. The platform integrates with third-party software like AppFolio and RealPage for multifamily properties (25+ units), making it scalable for all portfolio sizes.
Key Features of Zillow Rental Manager
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Listing Syndication: Post listings to Zillow, Trulia, and HotPads in minutes.
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Tenant Screening: Access credit, background, and eviction reports.
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Online Leases: Create, upload, and sign digital leases.
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Rent Collection: Collect rent, utilities, and fees online for free.
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Market Insights: Use pricing tools and Rental Zestimate to set competitive rents.
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Mobile App: Manage listings, communicate with tenants, and track payments on the go.
Pros and Cons of Zillow Rental Manager
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Aspect |
Pros |
Cons |
|---|---|---|
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Ease of Use |
Intuitive UI, easy listing setup, autofill property details |
App can be buggy, with notification and messaging issues |
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Cost |
Free to list, no fees for rent collection |
Premium upgrades and accidental charges for active listings |
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Features |
Covers listing, screening, leases, and payments |
Limited maintenance tracking and communication tools |
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Support |
24/7 access to billing and analytics, priority support for Premium users |
Slow customer support response times for some users |
Source: User reviews, DoorLoop.com, Hooquest.com
User Feedback
Landlords praise Zillow Rental Manager for its exposure and ease of use. One user noted, “It’s convenient for smaller landlords, but the fees add up if you’re not careful”. Others report issues with the app, such as delayed notifications or difficulty accessing messages, though updates are addressing these concerns. For Zillow NJ landlords, the platform’s Rental Zestimate is particularly valuable, leveraging Zillow’s extensive rental data to price properties competitively.
Zillow Stock: A Look at the Company’s Market Performance
Zillow stock (NASDAQ: Z, ZG) reflects the company’s position as a real estate tech leader. As of June 25, 2025, Zillow stock has shown resilience despite housing market challenges like high mortgage rates and low inventory. Zillow’s revenue comes from advertising, Premier Agent services, and rental solutions, with Zillow Rentals and Zillow Rental Manager driving growth in the rental sector. The company’s integration with networks like Rent.com and Redfin Rentals, set for Q3 2025, aims to expand its reach, though some X users speculate about pricing impacts.
Zillow Stock Performance (2024–2025)
|
Metric |
Value |
Notes |
|---|---|---|
|
Stock Price (ZG) |
~$50–$60 (est. June 2025) |
Fluctuates with housing market trends |
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Market Cap |
~$14–$15 billion |
Reflects Zillow’s dominance in real estate tech |
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Revenue Growth |
~10–15% YoY (2024 est.) |
Driven by rentals, Premier Agent, and mortgage services |
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Key Risks |
Housing supply shortage, high interest rates |
Impacts listing volume and ad revenue |
Source: Market estimates, Zillow Group filings
Investors view Zillow stock as a long-term bet on digital real estate, with Zillow Rentals contributing to steady revenue streams. However, economic factors like a 22.5% wage growth lag compared to 30% rent increases pose affordability challenges for renters, indirectly affecting Zillow’s market.
Zillow NJ: Navigating New Jersey’s Rental Market
Zillow NJ offers access to over 9,266 rental listings in New Jersey, from urban hubs like Jersey City to suburban areas like Burlington Township. The state’s proximity to New York City drives high demand, with average rents in cities like Newark ($2,400–$2,700 for 3-bedroom apartments) and Jersey City ($3,500 for townhouses) reflecting premium pricing. Zillow Rentals in Zillow NJ supports renters with tools like the Rent Affordability Calculator and filters for pet-friendly or furnished units.
Challenges in Zillow NJ Rentals
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High Costs: Jersey City renters need incomes of $100,000+ to afford typical rents, similar to major metros like New York ($135,000) and Boston ($127,000).
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Low Inventory: New Jersey’s housing shortage mirrors national trends, with insufficient new construction to meet demand.
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Competition: High-intent renters compete for limited listings, requiring quick action on Zillow Rentals.
Landlords in Zillow NJ benefit from Zillow Rental Manager’s free listing tools and tenant screening, ensuring fast leasing in a competitive market. The platform’s integration with Zillow Rentals maximizes visibility, critical in high-demand areas.
Tips for Using Zillow Rentals and Zillow Rental Manager
For Renters
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Set Up Saved Searches: Use Zillow Rentals filters to get alerts for new listings in Zillow NJ or other areas.
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Create a Renter Profile: Share your profile with landlords to stand out in competitive markets.
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Check Move-In Dates: Search by move-in date to find available units and potentially save on rent.
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Avoid Scams: Verify landlord details and avoid off-platform payments.
For Landlords
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Optimize Listings: Use Zillow Rental Manager’s pricing tools and add high-quality photos to attract renters.
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Screen Tenants: Leverage credit and background checks to select reliable tenants.
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Go Premium: Upgrade to Premium listings for more exposure in competitive markets like Zillow NJ.
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Monitor Analytics: Track listing performance to adjust pricing or amenities.
Conclusion
Zillow is a powerhouse in real estate, offering tools like Zillow Rentals and Zillow Rental Manager to simplify renting and property management. For renters in Zillow NJ, the platform’s filters and affordability tools make finding a home easier despite high costs. Landlords benefit from Zillow Rental Manager’s free, intuitive features, though app improvements are needed. Zillow stock reflects the company’s growth potential, driven by its rental and advertising solutions. Whether you’re renting, managing properties, or investing, Zillow and Zillow Rentals provide the resources to navigate today’s housing market. Visit Zillow.com to start your journey today.
